In March 2016, TG&Co, a manufacturer in South Korea, launched its new smartwatch, LUNA Smartwatch, through SK Telecom. Eco-bridge designed a watch, compass, watch face, calculator, and calendar that are embedded in the Luna Watch. After agonizing over the nature of the "watch," the watch screen design tried to convey the emotional feeling of an analog watch, and the compass and calculator were designed to distinguish the button elements well, considering the advantages of digital and the usability of a small screen. Let's hope that the Luna Watch with Eco-Bridge will be loved.