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MCM Cross Channel Marketing
2014.07 ~ 2014.12
Client
MCM
Project Overview
MCM, a global brand, has a definite brand color, but SHOPMCM needed a new on/offline UX that could clearly contain brand value and convenience. So, we want to find online/offline intersections to provide more enjoyable shopping experiences to customers, and to provide convenience of shopping through collective experiences through mobile & web & kiosks. We wanted to use 'M5' branding to make it easier to find products online/offline with 5 number combinations, and to use them in marketing and strategy.













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Address
41, Digital-ro 9-gil, Geumcheon-gu, Seoul
Samsung IT Harrington Tower 13th floor 1314 and 1315 (08511)
Contact
E-mail: changhee.lee@eco-bridge.kr
Tel : +82-2-572-1751,
Fax: +82-070-8233-1751
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