MCM

MCM, a global brand, has a definite brand color, but SHOPMCM needed a new on/offline UX that could clearly contain brand value and convenience. So, we want to find online/offline intersections to provide more enjoyable shopping experiences to customers, and to provide convenience of shopping through collective experiences through mobile & web & kiosks. We wanted to use 'M5' branding to make it easier to find products online/offline with 5 number combinations, and to use them in marketing and strategy.